Product Website

Salamander Designs

Salamander Designs has been designing innovative, specialized furniture systems for over 20 years.

Salamander Designs markets to two customer bases, residential and commercial. The residential and commercial lines have separate branding and marketing materials and a seperate web presence. Constantly developing new product lines and launching new features their websites had become outdated. This project evaluated, redesigned and updated both websites.

Roles

  • Front-End Developer

  • User Interface (UI) Designer

  • Visual Designer

Deliverables

  • New Product website

  • New Platform

Tools

  • WordPress

  • Photoshop

  • Illustrator

Problem

The existing website for commercial products was on a platform with very limited features. Everything had to be custom coded and for a company that does not employ developers the website became outdated and was missing the latest products.

Solution

After evaluating the amount of work required to get the website up-to-date, I purposed moving the entire site onto a new platform. A platform that would be easier to manage and maintain in house. Also a platform that would allow you to easily install widgets and plugins to enhance user interaction and engagement.

The project was approved and it took me about 2 months to completely move the entire 40+ page website over to WordPress. After gathering all of the pain points from the older platform, I addressed each one by evaluating and deploying creative solutions for each. Here is a list of a few:

  • Information Architecture: Products are no longer difficult to find with  implementation of a mega menu
  • Visual Communication: Product features are clearly communicated with updated assets
  • Performance: Page load times were significantly reduced once migrating over to the new platform
  • Analytics: Integrated data collecting touch points to gain further insight into customer behavior
  • Responsive Design: Significantly improved user experience when visiting the site from mobile and tablet devices
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Problem

Salamander Designs tagline is “furniture shaped by your needs”. Their products are highly customizable but customers will rarely buy something without seeing it first. A web based product configurator was a project they were looking into but the launch was several years away.

Solution

Leveraging the plug-ins available on wordpress and my photoshop skills, I created a configurator where the user can customize the product and see it without having to picture it in their imagination.

Design Your Own

Problem

While printed materials stayed current, the website had not been updated for some time. New lines of products had been launched and yet they were nonexistent on their residential website.

Solution

Working through each collection I added 100+ product pages to the website. I also redesigned a number of landing pages bringing the website up to date and current.

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