It has been a pleasure working on the current rebrand project at Foley. Not only are we rebranding all materials with our new look but also updating all our materials from paper to digital where possible. I have been the leader in this role and it has been an integral part of the rebrand project. [...]

A Gus Van Sant Film Festival titled Frayed is the graduate project I mostly connected with. I spent a lot of time exploring the essence of this brand then worked on projecting that visually. This was a massive project that included a logo, advertisements, DVD and soundtrack packaging, tickets, catalog, products, a trailer and a [...]

At What Cost Is College Worth It  was the defining project that I understood identity. It was through a series of smaller projects that the identity emerged. Once core elements were decided, the entire project came together seamlessly.